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| The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures ： ウィキペディア英語版 |
The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures
The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures is a 2004 book written by Swedish-American entrepreneur Frans Johansson. Published by Harvard Business School Press, it was listed as a ''Top 10 Business Book'' by Amazon.com and translated into 18 different languages.〔(【引用サイトリンク】url=http://www.amazon.com/exec/obidos/tg/feature/-/546835/ref=ed_bb_bb_editors_bus?pf_rd_m=ATVPDKIKX0DER&pf_rd_s=left-1&pf_rd_r=1JRR8J3XEAZ8QT88FP0F&pf_rd_t=101&pf_rd_p=218569801&pf_rd_i=13608671 )〕 The book is the basis for "The Medici Effect," a termed coined by Johansson and used throughout various industries to describe innovation that happens when disciplines and ideas intersect.
==Summary==
In the book, Johansson argues that innovation comes from diverse industries, cultures, and disciplines when they all intersect, bringing ideas from one field into another.〔 He also recommends assembling diverse teams of people to collaborate on innovation.
The name of the book is derived from the Medici Dynasty, an Italian banking family that came to power in the 14th century. The family's wealth was able to support artists that led to The Renaissance.〔 The book looks at examples of how Renaissance painters, sculptors, poets, philanthropists, scientists, philosophers, financiers, and architects, shaped historical eras of innovation. The Medici family did not intend the Renaissance, but contributed to it with what Johansson coins as the "Medici Effect."〔
The book became the foundation for the "Medici Effect", a term that describes contributions of disruptive innovation from people without having experience in that industry.〔 An example from the book includes Charles Darwin being a geologist and collecting a number of bird species from the Galápagos Islands. Darwin kept poor notes of his collection and returned the birds and notes over to John Gould upon his return.〔(【引用サイトリンク】url=http://hbswk.hbs.edu/archive/4376.html )〕 Gould was an expert ornithologist and initially dismissed the birds as being normal. Gould later discovered that each species was in fact distinct.〔 The example from the book shows how Darwin, without the knowledge of ornithology, could contribute to the field without having the training or knowledge.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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